CHRISTMAS CAMPAIGN 2023 Veo.
CONCEPT
ALL ABOARD THE ETHICAL EXPRESS TO VEOPOLIS – THE VEGAN WONDERLAND
‘Veopolis’ is a magical city of vegan delights where sustainability meets holiday cheer. It’s a place where all the best sustainable brand and products come together to create a truly enchanting Christmas experience.
This shoot takes place on the journey to ‘Veopolis’ via ‘The Ethical Express’, an enchanting steam train with carriages brimming full of gifts for everyone!
I wanted the each set up to feel alive, with lots of movement and curated chaos, reflective of the frantically vibrant buzz that the festive season brings.
WHY?
This was Veo’s first ever campaign so the aim was to tell their origin story in a creative way, answering questions such as: ‘what does Veo mean?’ and ‘where does the name come from?’. As the brand was initially known as Veopolis (The Vegan Metropolis), their first Christmas campaign was the perfect time to pay homage to the brand’s roots in an engaging and exciting way while pulling from cultural seasonal references such as The Polar Express and Winter Wonderland.
DECEMBER 2023
Manchester, UK
ART DIRECTION
COPY
“All aboard the Ethical Express to the enchanting world of Veo; the land of conscious living and eco gift-giving this Christmas! Step onto opulent carriages, each brimming with ethical Christmas gifts and treasures for everyone on your list.
From sustainable gifts for her that’ll light up her world to vegan gifts for him that are sure to delight, you’ll find it all on board the Ethical Express.
Indulge in plant-based treats from our gourmet food cart and discover a world of mouth-watering vegan foodie gifts. Whether it’s delectable dairy-free chocolates, tantalising spices, or vegan-friendly alcohol, we’ve got your taste buds covered.
Pamper your loved ones with the finest products from our vegan beauty gift shop, ethically crafted to enhance natural beauty. Sustainably sourced and gorgeously presented, these gifts will bring out the inner glow of every recipient.
With a trip to our onboard wellness spa you’ll find the perfect self-care gifts for relaxation, mindfulness, and serenity; transforming their space into a sustainable haven with vegan Christmas candles from our eco-home gifts carriage.
Embark on a journey to remember with ethical Christmas gifts to make this festive season truly magical.”
Photography: Claire Angel
Creative Team: Annabel Lindsay
